Here is how you can enter one of the 6 organised rides on Sunday 14 July:
Visit the British Cycling web page to enter online
Weekdays 9 am – 5 pm – enter in person at The Old Counting House, 82e High Street, Wallingford, OX10 0BS. Cards, cash or cheques accepted.
Friday 12 July 2 pm – 9 pm: enter at the Festival information tent on the Kinecroft
Saturday 13 July 10 am – 9 pm: enter at the Festival information tent on the Kinecroft
Sunday 14 July 7 am – 9 am: enter at the registration tent on the Kinecroft
We look forward to seeing you all there!
5 mile / 8 km Festival Fun Ride - The 5 mile route this year has been planned with families, riding newcomers and those looking for a shorter local ride in mind. 
13 mile / 21 km Sportive - Our Rides on Air sponsored 13 mile ride meanders through local villages and takes in some beautiful countryside.
27 mile / 43 km Sportive - Rolling hills and the odd punchy climb await you on our 27 mile sportive.
75 mile / 121 km Sportive - A challenging and fun route for the weekend cyclist looking to take on a few more miles.
100 mile / 161 km Sportive - Take on our ultimate challenge and be rewarded by stunning views and some the best cycling roads in the country.